Your SPF record may be silently failing at 10 lookups

SPF allows only 10 DNS lookups. Every `include:` (Google, your sending tool, your CRM) counts, and the includes nested inside them count too. Go over 10 and receivers return a permerror, so your SPF fails even though the record looks fine.

Quick fix

• List every service that sends as your domain.
• Delete the includes for services you no longer use.
• Move cold outreach to its own domain so its includes don't crowd your main one.

How to count your lookups and flatten the record: SPF record too many lookups.